Privacy Policy

1. Information We May Collect

The information collected depends on how you interact with the Website and services. You may voluntarily provide information such as your name, email address, telephone number, mailing address, appointment preferences, the type of service you are interested in, questions or messages, communication preferences, payment or billing-related information, insurance information when applicable, and health-related information you choose to provide.

When you visit the Website, Cleveland PrimeCare or its website service providers may automatically collect technical and usage information such as an Internet Protocol address, browser and device type, operating system, referring website, pages viewed, links selected, access date and time, approximate geographic location, navigation information, and cookie or device identifiers.

Cleveland PrimeCare may also receive information from third-party companies that assist with appointment scheduling, patient portal services, website hosting, email or text communications, payment processing, analytics, advertising or campaign measurement, information technology, cybersecurity, and administrative or healthcare support services.

2. How Information May Be Used

Personal information may be used to respond to questions and requests; help visitors establish care; schedule, confirm, modify, or cancel appointments; communicate about appointments, forms, payments, programs, or services; provide administrative and customer support; process payments; deliver educational materials, practice updates, or promotional communications; improve the Website and services; maintain security and prevent fraud or misuse; comply with legal and professional obligations; and protect the rights, safety, and property of patients, staff, visitors, and the organization.

3. Health Information

Information you provide while requesting information about healthcare services is not automatically protected health information in every circumstance. Once information is created, received, maintained, or transmitted by Cleveland PrimeCare in connection with providing healthcare, payment for healthcare, or certain healthcare operations, it may become protected health information governed by applicable law and Cleveland PrimeCare’s Notice of Privacy Practices.

Please do not submit detailed medical information, medical records, Social Security numbers, financial account information, or other highly sensitive information through an ordinary website contact form or unsecured email. For sensitive health information, use Cleveland PrimeCare’s approved secure patient portal or contact the office directly for instructions.

4. Cookies and Third-Party Services

The Website and its service providers may use cookies, pixels, analytics tools, server logs, or similar technologies to understand how the Website is used, improve performance, maintain security, and measure communications or campaigns. Information collected directly by a third-party service is also governed by that provider’s own privacy policy and terms.

The Website may contain links to social media pages, healthcare resources, partner organizations, or other third-party websites. Cleveland PrimeCare does not control the privacy, security, or content practices of those external websites.

5. Communications

If you provide an email address or telephone number, Cleveland PrimeCare may use it to communicate about appointment requests and reminders, patient forms, administrative matters, programs or services you requested, practice announcements, educational content, and marketing or promotional information. Ordinary email and standard text messaging may not always be secure. Do not use them to communicate urgent, emergency, or highly sensitive medical information unless specifically directed to do so through an approved communication method.

6. Security and Retention

Cleveland PrimeCare uses reasonable administrative, physical, and technical safeguards designed to protect personal information from unauthorized access, use, alteration, loss, or disclosure. No website, email system, internet transmission, or electronic storage method can be guaranteed to be completely secure.

Personal information is retained for as long as reasonably necessary to provide requested services; maintain patient, appointment, communication, and transaction records; meet healthcare, licensing, accounting, tax, insurance, and legal obligations; resolve disputes; enforce agreements; maintain security; and support legitimate business operations.

7. Your Privacy Choices

Depending on the information involved and applicable law, you may ask Cleveland PrimeCare to confirm whether it maintains personal information about you; provide access to certain personal information; correct inaccurate information; update contact or communication preferences; stop promotional communications; delete certain information that is not legally required to be retained; or explain how certain information has been used or disclosed. Cleveland PrimeCare may need to verify your identity before completing a request.

8. Children’s Privacy

The Website is intended for a general adult audience and is not directed to children under 13 years of age. Cleveland PrimeCare does not knowingly collect personal information directly from children under 13 through public portions of the Website without appropriate parental or legal guardian involvement.

9. Changes to This Privacy Policy

Cleveland PrimeCare may update this Privacy Policy periodically to reflect changes in the Website, services, information practices, technology, applicable laws or regulations, or business operations. The revised policy will be posted on this page with an updated effective date.

10. Contact Us

For sensitive medical information, use Cleveland PrimeCare’s approved secure patient portal or contact the office for instructions. This Website is not monitored for medical emergencies. If you are experiencing a medical emergency, call 911 or go to the nearest emergency department.